SMB represents an enormous market opportunity for most IT companies.  However, it can be a tough market to penetrate.  There are literally hundreds of thousands of SMB entities.  They buy less frequently.  They’re less sophisticated. And they’re just harder to reach and influence.


We can help you build an effective SMB strategy by identifying your market opportunity and value proposition.  Understanding what SMB values, and the criteria for IT decisions, we will help you in mapping your specific opportunity to that market.


We will give you a defined strategy and plan, as well as a way to measure your penetration and mindshare by measuring and understanding repurchase rates and customer retention.

  The Playbook