The Playbook


Every company needs a playbook for sales and marketing—and we will work to build that playbook for your business, whether it is a direct or indirect motion.

 

Understanding what your sales and marketing goals are, we will work with you to build your playbook, and the accompanying tools to measure how effectively the plays are run. We will work with you on an implementation plan so that you can communicate, train and manage.

 

The Playbook can be centered on your company’s big bets. Additionally, the Playbook can help identify what the best opportunities are for you.


The most important thing that the Playbook will do is ensure that it works for the rep, at the rep level. You can take the Playbook and hand it to your channelpartners, knowing they are 80% of the way there.


 
  The Playbook